Archive for the ‘Media’ Category

During the holidays, I watched a lot of news programs and talk shows.  I concluded AGAIN that Latinos are no where to be found.

Watch most national news shows, talk shows and morning shows and you won’t see any Latino on-air talent. That goes for cable too.

Clarification–I’m talking about permanent on-air Latino talent on the news desk like on Good Morning America or 60 Minutes. I know there are  a few Latino correspondents at ABC, NBC, CBS and CNN, but not on the anchor desk. That’s where we need change.

It reminds me of the late 1960′s and 70′s when I was a kid.  No Latinos were on TV then. But this is 2014? Everyone talks  and writes about “diversity” and even major media companies claim they want “diversity”, but let’s be real, there isn’t such a thing on television.

How can we as Latinos be 50 million strong in the U.S. and still be ignored by the major news outlets. How can we still not be the lead players on some of these networks?

WHAT WE CAN LEARN FROM THE SNL CONTROVERSY

We should learn a big lesson on “change” from the African-American community.  Saturday Night Live will soon add a black woman to the group of SNL’s 16 featured players. Why? Because African-Americans complained there were no black women on the show.

African-American women spoke up on television and spoke out on social media. Finally NBC and SNL’s creator, Lorne Michaels could not ignore the issue.  Gothamist reported SNL had secret auditions.  Comedian Gabrielle Dennis even tweeted a photo.  A black female is expected to join the SNL cast in 2014.

Maybe Michaels will think about adding a Latino/Latina in this decade.

CHANGE STARTS WITH YOUR VOICE

We as Latinos cannot complain if we don’t do our part, and if we don’t speak up loud and clear.  Your voice, your emails, your social media posts can go directly to the company and the head honchos that need to hear from you.

The power is in your hands. It’s time for change in 2014.

Which shows are in need of Latino representation? That’s coming in future blogs.

Rebecca Aguilar is a multiple Emmy-award winning freelance reporter. She’s also TV commentator and news consultant based in Dallas, Texas. 

Photo Courtesy:  Telemundo 39 Facebook

Photo Courtesy:
Telemundo 39 Facebook

Kudos to the promotions department at the Telemundo station in Dallas/Fort Worth. This year they came up with a great idea for a Christmas promo.

The station shot a music video “En esta Navidad” for their holiday promo. The singers were all news reporters, anchors and entertainment talent. It looked like they had a lot of fun during the shoot.

The song is now on iTunes. Telemundo 39 plans give some of the money raised to a charity that helps the needy in Guatemala.

It’s a nice video, nice message and definitely a great way to raise money for a cause. Good job Telemundo 39!