Archive for the ‘News Promotions’ Category

Photo Courtesy:  Telemundo 39 Facebook

Photo Courtesy:
Telemundo 39 Facebook

Kudos to the promotions department at the Telemundo station in Dallas/Fort Worth. This year they came up with a great idea for a Christmas promo.

The station shot a music video “En esta Navidad” for their holiday promo. The singers were all news reporters, anchors and entertainment talent. It looked like they had a lot of fun during the shoot.

The song is now on iTunes. Telemundo 39 plans give some of the money raised to a charity that helps the needy in Guatemala.

It’s a nice video, nice message and definitely a great way to raise money for a cause. Good job Telemundo 39!





WOAI-TVWOAI-TV in San Antonio has one smart promotions department.  I just have to put that out there.

I don’t know if the station was aiming for crossover marketing in hopes of getting more Latino viewers for its 6:30 newscast, but its new news promo is clever.

Check it out.


The promo highlights the beautiful news anchor, Elsa Ramon along with the rest of her news team. You may know her from her TV days in Dallas and Los Angeles.

I know some of you may say this feeds into stereotypes of Mexicans. As a journalist and Mexican American, I don’t have a problem with it.  They brought a little Latino flavor into its news promos and had fun with it.   And if they had to highlight gorgeous Latinas along the way—fantastic. 

Let’s get real; who didn’t grow up with mom or “abuelita” glued to her telenovelas. Kudos to WOAI’s promotions department for producing a memorable news promo.  

What are your thoughts?