Archive for the ‘Opinions’ Category

During the holidays, I watched a lot of news programs and talk shows.  I concluded AGAIN that Latinos are no where to be found.

Watch most national news shows, talk shows and morning shows and you won’t see any Latino on-air talent. That goes for cable too.

Clarification–I’m talking about permanent on-air Latino talent on the news desk like on Good Morning America or 60 Minutes. I know there are  a few Latino correspondents at ABC, NBC, CBS and CNN, but not on the anchor desk. That’s where we need change.

It reminds me of the late 1960′s and 70′s when I was a kid.  No Latinos were on TV then. But this is 2014? Everyone talks  and writes about “diversity” and even major media companies claim they want “diversity”, but let’s be real, there isn’t such a thing on television.

How can we as Latinos be 50 million strong in the U.S. and still be ignored by the major news outlets. How can we still not be the lead players on some of these networks?

WHAT WE CAN LEARN FROM THE SNL CONTROVERSY

We should learn a big lesson on “change” from the African-American community.  Saturday Night Live will soon add a black woman to the group of SNL’s 16 featured players. Why? Because African-Americans complained there were no black women on the show.

African-American women spoke up on television and spoke out on social media. Finally NBC and SNL’s creator, Lorne Michaels could not ignore the issue.  Gothamist reported SNL had secret auditions.  Comedian Gabrielle Dennis even tweeted a photo.  A black female is expected to join the SNL cast in 2014.

Maybe Michaels will think about adding a Latino/Latina in this decade.

CHANGE STARTS WITH YOUR VOICE

We as Latinos cannot complain if we don’t do our part, and if we don’t speak up loud and clear.  Your voice, your emails, your social media posts can go directly to the company and the head honchos that need to hear from you.

The power is in your hands. It’s time for change in 2014.

Which shows are in need of Latino representation? That’s coming in future blogs.

Rebecca Aguilar is a multiple Emmy-award winning freelance reporter. She’s also TV commentator and news consultant based in Dallas, Texas. 

WOAI-TVWOAI-TV in San Antonio has one smart promotions department.  I just have to put that out there.

I don’t know if the station was aiming for crossover marketing in hopes of getting more Latino viewers for its 6:30 newscast, but its new news promo is clever.

Check it out.

 

The promo highlights the beautiful news anchor, Elsa Ramon along with the rest of her news team. You may know her from her TV days in Dallas and Los Angeles.

I know some of you may say this feeds into stereotypes of Mexicans. As a journalist and Mexican American, I don’t have a problem with it.  They brought a little Latino flavor into its news promos and had fun with it.   And if they had to highlight gorgeous Latinas along the way—fantastic. 

Let’s get real; who didn’t grow up with mom or “abuelita” glued to her telenovelas. Kudos to WOAI’s promotions department for producing a memorable news promo.  

What are your thoughts?