WOAI-TV in San Antonio has one smart promotions department. I just have to put that out there.
I don’t know if the station was aiming for crossover marketing in hopes of getting more Latino viewers for its 6:30 newscast, but its new news promo is clever.
Check it out.
The promo highlights the beautiful news anchor, Elsa Ramon along with the rest of her news team. You may know her from her TV days in Dallas and Los Angeles.
I know some of you may say this feeds into stereotypes of Mexicans. As a journalist and Mexican American, I don’t have a problem with it. They brought a little Latino flavor into its news promos and had fun with it. And if they had to highlight gorgeous Latinas along the way—fantastic.
Let’s get real; who didn’t grow up with mom or “abuelita” glued to her telenovelas. Kudos to WOAI’s promotions department for producing a memorable news promo.
What are your thoughts?